The Reevue

HARBOR KITCHEN · TUESDAY, OCT 6 · SAMPLE DATA

Results

Report cards for finished campaigns

Run it again
Report card

Fall menu push

Sep 8–21 · Google and Meta · within my limits · $412 of $450 spent

Spend
$412
Of a $450 budget
Sales vs normal
+8%
+$7,020 over 14 days
Covers vs normal
+6%
+134 covers
Feed vs normal
+34%
63 messages, 47 normal
Day by day · sales against a normal day
$0$5k$10kBeforeCampaign · Sep 8–21Tue Sep 1: $4,310 · normal $4,400Wed Sep 2: $4,920 · normal $4,800Thu Sep 3: $5,180 · normal $5,300Fri Sep 4: $7,550 · normal $7,400Sat Sep 5: $8,470 · normal $8,600Sun Sep 6: $8,050 · normal $7,900Mon Sep 7: $4,120 · normal $4,200Tue Sep 8: $4,620 · normal $4,400Wed Sep 9: $5,150 · normal $4,800Thu Sep 10: $5,790 · normal $5,300Fri Sep 11: $7,980 · normal $7,400Sat Sep 12: $9,210 · normal $8,600Sun Sep 13: $8,530 · normal $7,900Mon Sep 14: $4,590 · normal $4,200Tue Sep 15: $4,790 · normal $4,400Wed Sep 16: $5,260 · normal $4,800Thu Sep 17: $5,640 · normal $5,300Fri Sep 18: $8,130 · normal $7,400Sat Sep 19: $9,450 · normal $8,600Sun Sep 20: $8,610 · normal $7,900Mon Sep 21: $4,470 · normal $4,200Sep 1Sep 8Sep 15Sep 21
Sales beforeSales duringNormal for that weekday
Cost
Spend$412
Reach18,400
Clicks1,130
Cost per click$0.36
Sales from Toast
Sales$92,220
Normal$85,200
Covers2,376 vs 2,242
Average check$38.81 vs $38.00
The Feed
Messages63 vs 47
Promo mentions14
Rating during4.5
Rating before4.3
Keep

Instagram drove 71% of clicks at $0.29 each.

Friday to Sunday ran 9% above normal.

Change

Google search cost $0.55 a click, nearly twice Instagram. Move that budget to Instagram.

Week two beat week one, +9% to +8%. Try a three-week run next time.